Sunday, November 04, 2007

NBC takes down potentially self-serving viral video from YouTube, offers no legal alternative. Still.


When you try to watch the video embedded above, it won't work. It's an SNL skit/ parody of an iPhone ad. In less than 24 hours, it's gone viral, as many SNL skits do. So people go where they often go to post and view viral media content: YouTube. And NBC does they usually do: take it down.
Bummed, I went to NBC's we-don't-need-YouTube video clearinghouse, Hulu.com. But then I find out that Hulu.com isn't really open yet.

Then I remember that NBC.com hosts selected clips from their shows (luck of the draw).
But yay, it's there. And after clicking around, I find some SNL highlights, including the iPhone ad.
I just have to watch a little commercial first. It's working! This is going to be awesome!
But after the commercial, darkness. The video windows stays black. The video never loads. And below the window, comments. I'm not alone. A stack of comments mocking/ criticizing NBC, how self-destructingly doesn't let videos on YouTube, and now the video on their own site doesn't work.

I'll just go buy the episode on iTunes- oh wa-.
Anyway, I don't know what to say. I was in a determined mood. When people aren't, NBC will be even more screwed.
I know this whole post is a candidate for White Whine, but I point out the pains not to highlight my own inconvenience, but to give NBC yet another chance to avert its increasingly inevitable irrelevance.